We're delighted to have so many case studies in the book. They are testament to the practice of Influencer Marketing, and we can all learn from them.

Some of the case study participants were happy to be identfied. Others percieve their competitive advantage to be such that they declined to be named. We understand. Thanks are due to all our case study subjects.

Case Study A – Nortel
A different kind of thinking

Case Study B – Wipro
Working the CXO ecosystem

Case Study C– a top 10 software vendor
Knocking on the CIO’s door

Case Study D – PalmSource
Tapping into the influence of enthusiasts

Case Study E – an innovative data management provider
Forging new routes to market

Case Study F – a tier 1 network equipment supplier
Reaching out to influencers

Case Study G – IBM Information Management
Finding a new route to market

Case Study H – a top three mobile handset manufacturer
De-risking a product launch

Case Study I – A mobile device management provider
ROI on influencer marketing in 1 week

Case Study J – Adobe
Low-cost vertical industry marketing

Case Study K – a top three global software vendor
Determining the influence of blogging

Case Study L – Yahoo!
For influencer marketing at Yahoo!, blogging matters