|
|
Influencer Marketing is the next serious book in the tradition of The Tipping Point (Gladwell), The Influentials (Berry and Keller) and Purple Cow (Godin). The book demonstrates clearly, authoritatively and with numerous real examples Seth Godin’s widely accepted view that it’s ‘useless to advertise to anyone except connectors with influence’. It is written by a team presently advising a raft of the world’s leading companies, both in Europe and the US, about influencer marketing in the real world - so it is rigorous, practical and applicable. Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ‘ecosystems’ this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-
You can buy the book at amazon and the following retailers
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
